Oregon DECA Prep Kits

Intel is Oregon's largest private employer and anchors the state's technology region known as the Silicon Forest. Semiconductor manufacturing and engineering jobs play a major role in the Oregon economy.

The Silicon Forest continues to grow because of a skilled workforce, advanced engineering programs, and a strong base of technology companies.

Nike, a global sportswear and footwear company, is headquartered in Beaverton, Oregon. It is a major employer and an important part of the state's economy.

Oregon produces over 99 percent of all hazelnuts grown in the United States. This crop is especially important in the Willamette Valley.

The Willamette Valley grows many specialty crops, especially berries such as blueberries and strawberries, plus hazelnuts and other specialty agriculture.

Columbia Sportswear is based in Portland and is known worldwide for jackets, activewear, hiking shoes, and outdoor gear.

Hydroelectric energy is Oregon's largest source of electricity. Rivers and dams throughout the state provide clean, renewable power.

The Port of Portland supports shipping, logistics, and international trade. It helps move goods such as machinery, electronics, vehicles, and agricultural products.

Coastal and Southern Oregon have a long history with the timber and wood products industry. Forestry, lumber mills, and wood processing remain important employers.

Small businesses in Bend, Hood River, and similar areas support outdoor recreation through guide services, equipment rentals, and adventure-based tourism.

Oregon State University is known for strong programs in engineering, research, robotics, and computer science, supporting Oregon's high-tech workforce.

The Silicon Forest continues to grow because of a skilled workforce, advanced engineering programs, and a strong base of technology companies.

Oregon is a leading national producer of nursery plants and trees, supporting landscaping, gardening, and environmental restoration.

The Columbia River is vital for shipping, hydroelectric power, and trade, connecting Oregon businesses to national and international markets.

Tillamook is known for dairy products and food manufacturing, supporting jobs in farming, processing, packaging, and distribution.

Oregon's manufacturing sector includes semiconductor chip production, electronics assembly, and technology component manufacturing.

Hydro Flask, based in Bend, creates hydration bottles, backpacks, lunch boxes, and outdoor accessories.

Agriculture supports many jobs related to planting, harvesting, packing, and shipping throughout the state.

Oregon State Parks support the tourism and recreation industries through hiking, camping, and sightseeing.

Small businesses in rural towns rely heavily on local community members and are essential to local economies.

DECA prepares emerging leaders and entrepreneurs in the fields of marketing, finance, hospitality, and management. The mission guides all DECA programs and activities.

DECA focuses on four primary career clusters: marketing, finance, hospitality, and management. These align with modern business and career pathways.

DECA Inc. is a 501(c)(3) nonprofit student organization. This means DECA exists to support student development, not to earn profit.

DECA's Comprehensive Learning Program is built around four principles: integrates into classroom instruction, applies learning, connects to business, and promotes competition.

DECA serves more than 299,000 students, advisors, and professionals each year. It is one of the largest student organizations in the world related to business and leadership.

DECA operates at both the high school and college levels. High School Division and Collegiate DECA each have their own events and leadership structures.

DECA chapters operate through local high schools or colleges and belong to larger chartered associations. This structure supports competitions, leadership, and programs.

DECA is recognized by the U.S. Department of Education and by all 50 state departments of education. This demonstrates the quality and reliability of DECA's educational impact.

DECA has chapters in all 50 U.S. states, Canada, Puerto Rico, Guam, and Germany. This broad reach provides global opportunities for students.

DECA's national headquarters is located at 1908 Association Drive, Reston, Virginia 20191.

DECA members gain leadership development, real-world business experience, career preparation, networking opportunities, and the chance to earn awards and scholarships.

DECA+ is an online learning platform offering case studies, exams, roleplays, and project examples aligned to business curriculum standards.

DECA expects members to become academically prepared, community oriented, professionally responsible, and experienced leaders.

Business partners offer strategic advice, industry insights, funding, and authentic learning opportunities that help enhance DECA's programs.

DECA is governed by the DECA Inc. Board of Directors, chartered associations, and local chapters.

DECA connects students to business through guest speakers, partnerships, internships, roleplays, and case studies that mirror real business scenarios.

DECA Direct is an online hub with articles, updates, videos, and resources for students and advisors.

DECA competitive events include roleplays, case studies, business plans, presentations, and project-based events.

DECA supports classroom instruction with curriculum-aligned materials, activities, and ready-to-use resources.

DECA+ provides case studies, practice exams, competitive event samples, and project exemplars aligned to national standards.

Marketing exists to satisfy customer needs and wants. Businesses succeed when they understand what customers value and create products and services that meet those needs.

The four Ps are Product, Price, Place, and Promotion. These four elements work together to create and deliver value.

Market segmentation groups customers based on similar needs or characteristics. Segmentation types include demographic, geographic, psychographic, and behavioral.

Segmentation types include demographic (age, income), geographic (region, climate), psychographic (lifestyle, values), and behavioral (usage, loyalty).

A target market is the specific group of customers a business aims to reach.

Competition-based pricing sets prices based on what competitors charge.

Finance manages how a business acquires and uses funds, including budgeting and investing.

The promotional mix communicates value to customers through advertising, sales promotion, public relations, personal selling, and digital marketing.

A distribution channel is the path a product takes from producer to consumer.

Revenue is the total amount earned from sales before expenses.

The break-even point is where total revenue equals total expenses.

Fixed costs remain the same regardless of production levels, such as rent or insurance.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Primary research collects new and original data directly from customers.

A UVP (Unique Value Proposition) explains what makes a product different and better than competitors.

A corporation offers limited liability to owners.

Branding is creating a strong and memorable identity for a business or product.

Production includes the activities involved in creating a product.

Demographics describe quantifiable characteristics such as age or income.

Profit equals revenue minus expenses.

Sustainability includes actions that reduce waste, conserve resources, and use renewable energy.

Leadership exists to help a group achieve a shared mission or goal. Leaders guide, support, and encourage others so the team can succeed together.

Strong leaders know themselves. They understand their strengths, weaknesses, habits, and reactions. Self-awareness is the first step in leading others well.

Leading yourself well means being consistent, responsible, and healthy in your choices. Healthy habits help you become a reliable example for others.

Effective student leaders show up, follow through, and fulfill their commitments. Being dependable builds trust.

Feedback is a tool to help someone improve, strengthen skills, and understand expectations. Good feedback leads to growth.

Keeping promises, telling the truth, and acting with integrity earn others' trust. Consistency is essential for credibility.

Leaders use challenge to help people grow, stretch, and reach new levels. Challenge should be fair, respectful, and purposeful.

Support helps people feel valued, encouraged, and confident. Good leaders balance support with challenge to help others succeed.

Delegation is sharing responsibility so everyone gains experience and the team becomes stronger.

An unhealthy leadership style includes ignoring input, making decisions alone, or refusing to listen. Healthy leadership invites participation.

Clear communication and active listening improve teamwork and reduce misunderstandings. Leaders communicate intentionally.

Leaders reduce conflict through calm conversations, respectful listening, and working toward solutions. Avoiding conflict usually makes things worse.

Student leadership teams serve members, support chapter goals, and help create a positive culture. Their mission is service, not control.

Multiplying leadership means helping others grow so the team's overall impact expands. A great leader builds other leaders.

Responsibility looks like meeting deadlines, completing tasks, and owning your role. Responsible leaders set the tone for the team.

Integrity is doing what is right even when no one is watching. Leaders who follow through on commitments earn deep trust.

Strong leaders control their emotions, especially during stressful moments. Calm leaders help others feel safe and focused.

Preparing in advance improves performance, reduces stress, and shows respect for the team.

Motivation comes from communicating purpose, recognizing effort, and inviting everyone to participate.

Accountability helps teams stay on track, correct mistakes early, and maintain high standards.

Great leaders admit mistakes, learn from them, and move forward.

Being consistent in behavior, communication, and expectations helps people trust and follow a leader.

Leaders pay attention to the unique strengths of each team member so they can assign responsibilities effectively.

Leaders stay organized by managing their time, scheduling tasks, and planning ahead.

Before assigning tasks, leaders clarify expectations to prevent confusion and increase success.

People respect leaders who are honest, transparent, and trustworthy.

Teamwork produces stronger outcomes than individuals working separately. Good leaders encourage cooperation.

Fear of failure is a major barrier in leadership. Strong leaders learn to try, learn, adjust, and try again.

Confident leaders make thoughtful decisions and support others effectively.

Strong leadership is ultimately measured by the growth, success, and health of the people being led.

Parliamentary procedure is a set of rules used to keep meetings organized, fair, and efficient. It ensures that everyone has a voice and that decisions are made in an orderly way.

A quorum is the minimum number of members who must be present for the group to conduct official business. Without a quorum, the group cannot vote or make decisions.

A motion is a formal proposal for the group to take action. Examples include planning an event, approving minutes, or spending funds.

Before a main motion can be discussed, another member must second it. This shows that at least two members believe the proposal is worth discussing.

Calling the question means ending debate and moving directly to a vote. The group must agree before debate officially stops.

The chair leads the meeting and ensures that the rules are followed. The chair makes sure discussion is fair, keeps order, and follows the agenda.

Most main motions require a majority vote to pass. A majority vote means more than half of the members present vote in favor.

Minutes are the official written record of the meeting. They include motions made, votes taken, and decisions approved.

A motion to adjourn is used to officially end a meeting. It is one of the simplest and most common motions in parliamentary procedure.

A point of order is raised when a member believes the rules are not being followed. It is a respectful way to keep the meeting fair and proper.

The most important step in preparing for any DECA competitive event is understanding the rules, performance indicators, and scoring rubric. These documents explain exactly what judges look for.

Use a timer during practice. This reduces stress, builds confidence, and prepares you for real competition conditions where prep time and presentation time are limited.

A strong roleplay or presentation follows a simple framework: introduction, identification of the main problem or task, analysis, and recommended solutions. Clear structure helps the judge follow your thinking.

During prep time, identify the key problem or task first. Once you understand what you must solve or present, the rest of your plan will fall into place.

Speaking out loud helps improve confidence, clarity, pacing, and vocal strength. It reduces filler words and makes your delivery sound prepared.

Professional introductions matter. A confident greeting, firm posture, smile, and polite introduction help set a positive tone for the entire roleplay.

Judges award points for directly addressing performance indicators. Use them as headers, talking points, or clear transitions in your presentation.

If you forget what comes next, pause, breathe, and continue confidently. Staying calm shows professionalism and resilience.

Use slow breathing, positive self-talk, and rehearsal to manage nerves. Confidence comes from preparation, not perfection.

Using actual DECA-style prompts and timing yourself helps replicate real competition. The closer your practice is to the real event, the better you will perform.

Respond with confidence, connect your answers back to your plan, and explain your reasoning. Questions are opportunities to show depth and clarity.

The rubric reveals exactly how judges score you. Understanding it helps guide your planning, structure, and delivery. Always practice with the rubric in mind.

Dress neatly, use polite language, maintain eye contact, and stay composed. Professionalism often separates top competitors from the rest.

After the presentation, thank the judge respectfully. Professional closing behavior leaves a positive final impression.

Improvement comes from reviewing judge comments, reflecting honestly, and practicing consistently. Strong competitors get better each time by analyzing what worked and what they can improve.

Emerging Leader Exam

Intel in Oregon

Terms in this set (116)